The Race I Will Watch Most Closely in 2024 (Besides President)

Put on "Macho Man" and crank it. This one is a doozy.

Housekeeping! A reminder: we have a paid option on the Substack right now! What will it get you? The warm fuzzies of supporting a writer you like. I have no idea if there will ever be other benefits. Do it if it fits your budget. Don’t if it doesn’t. You’re great!

---

I asked AI for “macho political candidate,” and Lord, did it deliver. (Source: canva.com)

Let’s start with a couple of ads from Missouri Democrat Lucas Kunce.

This first one is from January.

Already you may have thoughts: it’s a well-made ad, it pulls you in, it makes use of the “look at Josh Hawley run away” punchline, and also WHY WON’T YOU LOOK AT US, LUCAS? WHY DO YOU SPEND ALL OF YOUR TIME IN THIS AD STARING PERPENDICULAR TO THE CAMERA? WHAT’S OVER THERE???